x MOLLIOLLI

Project H x MOLLIOLLI

Since Prefall 2024

A Brand Story

“Better than Real”

The design project with Molliolli began in 2023 to enhance the brand’s story and promote a healthy and thoughtful environment for humans and animals.

Molliolli has been introducing garments and products with a mindful consideration for nature and animals. The brand primarily focuses on creating innovative and creative alternative fur items, including women’s clothing, kids’ clothing, and home objects.

Hanna Yoo has collaborated with Molliolli to suggest environmentally friendly approaches to customers and communities. The sustainable approach extends beyond material goods to encompass a lifestyle and an attitude of acceptance toward environmental changes.

The aim of working with Molliolli is to find a lifestyle scene with clothing that can last a lifetime, coupled with a positive and confident attitude.

For the PREFALL 2024 collection, the materials used in this new direction are not limited to alternative fur but also include natural fibers, woven fabrics, and yarn.

“When I created the new collection for Prefall 2024, I thought about our identity—those who want to wear, live, and be inspired by what we wear, so we can see ourselves as active participants in creating a better environment.”

This idea led me to create a narrative for MOLLIOLLI Pre-fall 2024, focusing on essential wardrobe pieces.

Written on August, 3, 2024

Hanna Yoo